![The NCAA Tournament championship cap caper of 1989 — and the lucrative tradition it spawned - The Athletic The NCAA Tournament championship cap caper of 1989 — and the lucrative tradition it spawned - The Athletic](https://cdn.theathletic.com/app/uploads/2021/03/15174339/GettyImages-1165179824-300x203.jpg)
The NCAA Tournament championship cap caper of 1989 — and the lucrative tradition it spawned - The Athletic
![Jay Wright on Twitter: "Great to have @usabasketball Dir. Sean Ford (@VillanovaU '90) and Director of @Nike Basketball Marketing, Eric Lautenbach with us at shoot around in @TheGarden !! https://t.co/zvKR3qRRsG" / Twitter Jay Wright on Twitter: "Great to have @usabasketball Dir. Sean Ford (@VillanovaU '90) and Director of @Nike Basketball Marketing, Eric Lautenbach with us at shoot around in @TheGarden !! https://t.co/zvKR3qRRsG" / Twitter](https://pbs.twimg.com/media/DQTJ3wsW4AAh-Mz.jpg:large)
Jay Wright on Twitter: "Great to have @usabasketball Dir. Sean Ford (@VillanovaU '90) and Director of @Nike Basketball Marketing, Eric Lautenbach with us at shoot around in @TheGarden !! https://t.co/zvKR3qRRsG" / Twitter
Scottie Pippen on Twitter: "Back from the #FinalFour. Always love hanging with Lynn Merritt, Phil Knight, Eric Lautenbach and my Nike family! https://t.co/2nDUUMfnh1" / Twitter
![The NCAA Tournament championship cap caper of 1989 — and the lucrative tradition it spawned - The Athletic The NCAA Tournament championship cap caper of 1989 — and the lucrative tradition it spawned - The Athletic](https://cdn.theathletic.com/app/uploads/2021/03/29145728/image003-e1617044426715.jpg)