![H&M introduced the 'don't let fashion go to waste' campaign. They installed clothing banks in their stores and to encourage people to recycle their unwanted clo… H&M introduced the 'don't let fashion go to waste' campaign. They installed clothing banks in their stores and to encourage people to recycle their unwanted clo…](https://i.pinimg.com/736x/72/6a/5a/726a5a5626f573f1bbc8f15f723e4eef--marketing-opportunities-reuse-recycle.jpg)
H&M introduced the 'don't let fashion go to waste' campaign. They installed clothing banks in their stores and to encourage people to recycle their unwanted clo…
![An employee places An employee places polo shirts for kids at the flagship store of H&M, Hennes & Mauritz, HMb.ST, the world's second-biggest fashion retailer in Sweden's capital Stockholm May 7, 2013. An employee places An employee places polo shirts for kids at the flagship store of H&M, Hennes & Mauritz, HMb.ST, the world's second-biggest fashion retailer in Sweden's capital Stockholm May 7, 2013.](https://c8.alamy.com/comp/2CM4AXD/an-employee-places-an-employee-places-polo-shirts-for-kids-at-the-flagship-store-of-hm-hennes-mauritz-hmbst-the-worlds-second-biggest-fashion-retailer-in-swedens-capital-stockholm-may-7-2013-on-left-is-seen-a-collection-box-for-used-clothes-reutersarnd-wiegmann-sweden-tags-business-logo-2CM4AXD.jpg)
An employee places An employee places polo shirts for kids at the flagship store of H&M, Hennes & Mauritz, HMb.ST, the world's second-biggest fashion retailer in Sweden's capital Stockholm May 7, 2013.
![Zara and H&M back in-store recycling to tackle throwaway culture | Guardian sustainable business | The Guardian Zara and H&M back in-store recycling to tackle throwaway culture | Guardian sustainable business | The Guardian](https://i.guim.co.uk/img/media/07a7f1ae69d4d7628db2f00434b1bf64548f1b0a/168_197_1139_1516/master/1139.jpg?width=620&quality=85&fit=max&s=e5fc2911def318f84ed00fe4e494b46f)
Zara and H&M back in-store recycling to tackle throwaway culture | Guardian sustainable business | The Guardian
![H&M: can fast fashion and sustainability ever really mix? | Guardian sustainable business | The Guardian H&M: can fast fashion and sustainability ever really mix? | Guardian sustainable business | The Guardian](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2013/5/3/1367592115733/Shopeers-outside-HM-shop--010.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=5f502df861bbce5279c36649e9c1047f)