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The sinister story of Nike's 'Just Do It' slogan, which was inspired by the last words of a murderer before he was executed | Businessinsider
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Nike's 'Just Do It' Motto Was Inspired By Utah Murderer Gary Gilmore, Designer Reveals | HuffPost UK Sport
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Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
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